(This is a newsletter from a company that sells search-engine placement services. Yes, it is full of their self-advertizing, so glean out the quality information for your own usage.)

Newsletter

Editor - Lisa Kraske

Welcome to TrafficPost, an informative newsletter brought to you by the people at Traffic-Power.com. Are you interested in bringing more traffic to your Web site? If so, visit the Traffic-Power.com Web site, view our educational presentation, or watch our television commercial today so we can show you how we increase traffic through technology.

The Top Search Engines

While there are numerous search engines on the Internet, getting listed on the top search engines will generate the most traffic to your Web site. Today's newsletter will look at the Internet's most important search engines.

The Top Five Search Engines
According to Nielsen/NetRatings, a company that measures the impact of the Internet and new technologies on commerce and marketing, the top five search engines during January of 2003 were Google, Yahoo, MSN, AOL, and Ask Jeeves. The rankings take into account the percentage of the entire Internet population that visited each site (audience reach) and the average number of minutes spent per visitor at each site. These numbers were adjusted to exclude non-search portal traffic such as email retrieval.

1. Google
The number one ranked search engine according to Nielsen/NetRatings was Google. Its audience reach was 29.5% and it had an average visit length of 28.5 minutes. To confirm that your site is in the Google database go to the Google search page and type your URL into the search field.

2. Yahoo
Nielsen/NetRatings's number two ranked search engine was Yahoo. Its audience reach was 28.9% and it had an average visit length of 11.0 minutes. To confirm that your site is in the Yahoo database go to the Yahoo search page and type your URL into the search field.

3. MSN
The number three ranked search engine according to Nielsen/NetRatings was MSN. Its audience reach was 27.6% and it had an average visit length of 8.7 minutes. To confirm that your site is in the MSN database go to the MSN search page and type your URL into the search field.

4. AOL
The fourth largest search engine in the Nielsen/NetRatings study was AOL. Its audience reach was 18.4% and it had an average visit length of 38.8 minutes. To confirm that your site is in the AOL database go to the AOL search page and type your URL into the search field.

5. Ask Jeeves
Rounding out Nielsen/NetRatings's top five search engines was AskJeeves. Its audience reach was 9.9% and it had an average visit length of 10.2 minutes. To confirm that your site is in the Ask Jeeves database go to the Ask Jeeves search page and type your URL into the search field.

Other Important Search Engines
Other important search engines include AllThe Web, Alta Vista, CNet, Earthlink, Excite, Go, Hotbot, InfoSpace, Inktomi, IWon, IXquick, Looksmart, Lycos, Mamma, MetaCrawler, Netscape, Open Directory Project, Overture, Teoma, Wisenut.

Traffic-Power.com's Search Engine Optimization Program
The best way to get noticed by the search engines is to use a professional search engine placement service like Traffic-Power.com. At Traffic-Power.com we use our expertise and technological know-how to get top search engine placement:

• Our professionally trained technicians help you to choose the 20 keyword phrases that best reflect the main focus of your site.
• We use those keywords to optimize your meta tags and build 280 HTML attraction pages designed to conform to the ranking criteria of the top search engines.
• Since many search engines now use link popularity in their rankings, we use systems developed by our programmers to build your link popularity.
• We manually submit your site to Web directories like the Open Directory Project. (We do not submit to spider-based search engine because recent studies indicate that these types of search engines give preference to sites that their spiders find through links.)
• Our online client reporting system puts tracking information at your fingertips so that you can monitor your site's progress.
• Free customer support is always available for active clients through our toll free customer support hotline.

Active Traffic-Power.com clients can check their search engine keyword rankings with the Traffic-Power.com online reporting system.

If you are not an active Traffic-Power.com client and would like information on Traffic-Power.com's Power Click Network, search engine optimization services, or a free keyword analysis of your Web site please call 866 424 8535. If you prefer to contact us by email send a message to help@traffic-power.com and include your name, phone number, and site URL.

Search Engine News from Around the Web

LookSmart Renews Road Runner Agreement
http://www.internetnews.com/IAR/article.php/2106231

AlltheWeb Drops Banner Ads
http://news.com.com/2100-1024-991005.html

Ask Jeeves to Offer Paid Inclusion in Teoma
http://www.internetretailer.com/dailyNews.asp?id=8798

Guide to Meta Search Engines
http://www.microdocs-news.info/infoSeeker/2003/03/07.html#a336

Google Closes Blogger Security Holes
http://www.net-security.org/news.php?id=2131

Back issues of Traffic Post are available online at
http://www.search-engine-placement-newsletter.com